As we know, nowadays it’s little expensive to “rank” a niche in page 1 in the search engines.
Especially in the google search machine because they make a lot of updates like penguin, possum which was actualised now in 2016 september.
For that, i thought about, to change from the google to bing and for that i have made a case study ranking, which you can learn you too now from our narcon website.
Another case study it’s comes from matthew woodward for who, bing was a success story too, because he had get more traffic from bing search engine than from the google (see picture proof below)
And you can use the same ranking techniques as for the google so you can continue without any problem the link building and the more methods, just take care about the google updates.
The Bing backlinks role
To appear your money website or your product in first page in the google is a complicated effort and a lot of work with the links, in the bing it’s easiest, because most of internet marketers has shared his own bing backlinks.
After a large study study of 300,000 websites, by Search Metrics:
- the number of backlinks is have an important role of .29 how a site ranks
- From 52 % to 53 % had ranked in the top of 30 bing results in anchor text
- 2 % of backlinks was ranked in the top 30 contain a stop word (on google this is 10 %)
Here’s official commentary on backlinks, from the Bing Webmaster guidelines – “Links pointing to your site help Bing discover new pages on your site. Traditionally, it is also regarded as a signal of popularity. The site linking to your content is essentially telling Bing that they trust your content.”
Those the actually backlinks, which bing is totally favors right now:
- 100 % organic links from relevant and trusted website which drive real 100 % human traffic and no bots or something else (cheat traffic is not allowed)
- Bing likes links from old domains which can show a sign of “trust”.
Which backlinks you should avoid to keep growing up in the bing eyes?
There are not a different complex story.Same as google, bing want to stay away from the reciprocal links,links schemes, link spam’s etc.
I suggest you to analyze one time your website per week with the seo audit, there you will able to see the spammy links or the harmfull links which can destroy and drop your ranking in the search engine.
Now the ON-page factor is have a really important thing in the ranking technique
Exact match domains, title tags, high quality content can be a big grown in the search engine rankings!
Google is developed and they are still update the algorithms in the bing it is not so harder this thing.
Let me show you an on-page seo which is accepted and favorised by bing.
source neil patel
- Exact Match Domains This is totally deppends from your keyword and niche. For example if you search “internet marketing” keyword you will get the following result:
The difference between google and bing.
2.Exact keyword usage matters in Heading 1 and heading 2 as well in your meta description
Just like the domain just simple use your main keyword in the title and in the headings too show your website better in the search engine results.
Putting your maine keyword in the headings too it can be enough to rank in the bing.
This is the contrary with google, because there you can use for the ranking the factorys which i mentioned above.(main keyword in title, in heading 1,2)
3.Write high quality content(always)
Bing loves as the another search engines too, the natural high quality content which is writed by human persons and which is the very important thing, the content must be 100 % unique.
There are the 3 pillars of quality content.
How to add your website to bing webmaster?
If don’t have already an microsoft account i suggest you to register here and start add your website in the webmaster tools.
Just enter your website in the “enter site url” and click to add button
The next step is, add your sitemap for alerts your website:
You will be asked by the bing about verify your domain, place your xml file, copy meta tag or adding a cname record to your dns, just chooice an method to verify your domain.Once had you already verified you will see your bing dashboard which is the next:
There is available a lot of informations about your bing search engine stats.